One Brazilian. Millions of Saudi hearts.

Brazilian, in love with sport and technology. Based in Florianópolis, building large-scale software and apps for 15 years. Entrepreneur.

Qatar World Cup. Saudi fans taught me their chants. I sang along, every single day.

One video for my Saudi friends hit 1M+ views overnight and I became an Al-Hilal content creator. The channels took off together: X, TikTok, Instagram and Snapchat. I was invited to Riyadh, and I led the crowd's chants after a win.

My first time in Riyadh. I saw Al-Hilal from the inside, stood in front of every trophy, and watched the matches at the stadium with the wonderful Blue Power crowd. I got to know the capital, the culture and the ethics of a people who received me like family. There I started reading a little of the Quran, and my mind began to change: I decided to be someone who brings people together, not someone who feeds rivalry. That trip lit a dream that never went out. That same year, Al Riyadh gave me a full page and Khaleej Times told the story in English.

Growth became consistency: millions of views a month across X, TikTok and Instagram, and an audience past 200 thousand, 90% Saudi. One post alone passed 5.8 million views. And the stories that marked me: my lost wallet returned by a stranger, meals I was never allowed to pay for. Not an audience. Family.

Club World Cup: with Al-Hilal facing Brazilian teams, Globo, Brazil's biggest network, invited me for an interview about the Brazilian Al-Hilal fan and told Brazil my whole story with the Saudi people, calling me a Saudi icon and Al-Hilal 'ambassador'. That same year, Footvolley on Desert became a reality show with teams from four countries.

The World Cup in the United States was the biggest goal of my creator career. I could not go, for financial reasons. The frustration nearly made me delete every account. I watched a handful of matches on TV while everyone waited for content I never posted. I had already started building Fitblox, but I had never given it my full energy. Today I understand: Allah had a plan. There is no other explanation. That frustration became fuel: 15-hour days in the code, with deep faith and trust that everything would move the way it was meant to move. Weeks later, 20 academies were running on the platform. Today it is past 50. The biggest disappointment of my career became the foundation of my biggest project.

Bringing Fitblox to Saudi sport, in Arabic. The full circle: the fan became a builder. And the mission has only begun: impacting the health and the sport of millions of people through technology and sport. Stay close. This story is going to be beautiful.